01
Marketplace
Helping a well known holiday destination protect what already worked on their site, while giving guests more options, more offers and the flexibility to build their own trip, so they keep coming back to book again.
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PRODUCT DESIGNER
I design products that
make complicated things
feel simple.
01 · SELECTED WORK
Work that I am proud of
Products I've helped shape, across
lifestyle, enterprise and education.
02
DIFC App
I led the research and owned the UX of a mobile app that helps visitors, employees and tenants find events, dining and services across Dubai's financial district, from stakeholder interviews through to developer handoff.
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03
Itinerary Builder
A planning tool that makes building and sharing a trip feel quick and easy.
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04
MDX Hub
A self initiated app concept for booking our campus gaming hub and joining clubs, researched, prototyped and tested with students and staff.
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02 · SYSTEMS I'VE BUILT
I build systems that make good work repeatable.
I turn slow, manual design tasks into Claude skills: repeatable workflows I test until I trust the output. The time I win back goes into the decisions that need a person.
Days → minutesTime to run a full website audit
Website audit skill
Website audits used to take me days. I built a Claude skill that runs the same structured audit every time, and tested it until the outcomes were where they needed to be. Now it takes minutes.
Read how I built itIn progressCurrently experimenting
Design system extraction & component audits
I'm experimenting with Claude to extract and refine design systems and run component audits faster.
Write-up coming soonMy rule: I only rely on a skill once I've tested that its outcomes hold up.
03 · HOW I WORK
Listen first, then design with purpose.
Discovery
I talk to users and stakeholders and look at what others do well, so we know what really matters.
→ Website audits now run through a skill I built, so I get to the findings faster.
Strategy
I turn what I've learned into personas, audience groups and a few clear goals the team can rally around.
Ideation
I map out user flows, sitemaps and structure so the product makes sense for every type of user.
Design
I sketch, wireframe and prototype, test with real people, and hand over clear, build-ready files.
→ I'm experimenting with Claude for component audits, to catch inconsistencies earlier.
04 · ABOUT ME
Hi, I'm Neha. I start with people and end with products.
For the past few years I've worked with teams in lifestyle, real estate, finance and education to make sense of big, complicated services. My favourite part is the beginning: sitting with users, asking lots of questions and finding the story hidden in all those notes.
I like being part of the product conversation early: defining the problem, setting priorities and deciding what success looks like. I work side by side with product managers, UI designers and developers, and I care just as much about what the business needs as what users need.
- Years designing products
- 5+
- Projects shipped
- 20+
05 · CONTACT